Rural Opportunity Initiative

Unlocking Capital and Catalyzing Investment in Rural America

Our Work

Business for Impact's Rural Opportunity Initiative (ROI) serves rural American communities by driving financially and socially sustainable rural economic development. ROI promotes investment in rural America through programming, internships, research, partnerships and advocacy.

The Initiative works with governments, businesses and organizations to build capacity, infrastructure and alignment between investors, lenders, institutions and local communities. 


Areas of Focus

Rural businesses lag behind their urban counterparts in early growth capital investment and access to debt and operating capital. At the same time, private investors and public sector stakeholders are eager to identify and support rural growth opportunities. ROI works across three key areas of focus to drive growth


Rural Finance

Connecting rural communities with financial resources to drive economic development

Green Fields

Rural Conservation

Scaling sustainable agriculture and conservation to foster economic activity for rural communities

Empty Road

Rural Infrastructure

Financing the costs of replacing or upgrading energy and water infrastructure

Our Partners

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Our mission is to unleash the power of business to help people prosper and the planet thrive. We deliver world-class education, purposeful student work, and corporate + community impact with companies, nonprofits, and government leaders to help solve the world’s most pressing issues.

Guided by our belief that companies succeed by balancing the needs of all stakeholders - communities, customers, employees, suppliers, shareholders, and the planet - we educate and work with students and executives to manage the triple bottom line - people, planet, and profit.